Love them (“You are Stronger than you think”) or hate them (“I want to punch your inspirational quote in the face”) inspirational quotes are one of the most liked and shared post types across social media. For example on Pinterest, you can search and filter through thousands of quotes based on your current mood, from happy to sad and everything in between.
So as a small business is it a good idea to post inspirational quotes on your social media channels?
The answer is yes when done correctly inspirational quote posts can both increase brand awareness and target your ideal customer.
Tips for posting inspirational Quotes
- Inspirational quotes should be styled consistently. By using your own photos, brand colours, hashtags, logo or website address you are reinforcing your brand’s image with every quote you post.
- Find a quote that will support your brand and it’s purpose. For example, a good quote for a wedding cake bakery would be “Love is Sweet” with an image of one of the bakery’s wedding cakes in the background.
- Don’t over-rely on inspirational quotes to get your message across. Use your quotes sparingly, and mix them in with a variety of other content so that your followers don’t get annoyed.